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ABOUT ME
International Creative
Based in New York City.
WHAT THEY'RE
SAYING
Throughout His Career...
Michael McCrary is an International creative based in New York City. He has Creative Directed, Directed, Produced, and Choreographed over 24 digital videos that have reached millions of views collectively across Instagram and Youtube. His passion for creation runs deep. He loves working with all kinds of artists, dancers, movers, musicians, brands, to create work that showcases the talents and uniqueness that exist in all of us. He has worked creatively with Chloe Tucker Caine/Ryan Serhant (Owning Manhattan Season 2 - Netflix/World of Wonder), Todrick Hall (first AD on ICON), RuPaul’s Drag Race Season 16 contestants Plasma and Sapphira Cristal (Bloody Mary, DROMP, ENOUGH, the CRISTAL BALL North American Tour), Ava Della Pietra, Ricky Asch, and Omar Jose Cardona (the VOICE Season 22). His work has been featured on the CW (Hollywood Christmas Parade - Ava Della Pietra - Reindeer Rebellion), KTLA, Tamron Hall, and Netflix (upcoming). As a choreographer he has worked for Declan Weir Productions (TD Bank Award Show 2023-2025), Metropolis Productions (Mary Kay Award Show 2023-2025), Hasbro (Littlest Pet Shop Global Campaign), Basic Fun!, Toys R Us, Macy’s, RWS Global (MSC, Iberostar), and Little House on the Ferry, Off-Broadway, 2024. Michael started his business Michael McCrary VIBE in 2022. His business creates custom digital content, live events, and stage shows for various artists and brands both nationally and internationally. Michael is a guest faculty member at the world-renowned Broadway Dance Center, NYC.

“Michael McCrary is effervescent! He is motivated and forward moving with a bright, optimistic and infectious energy. Collaborative and innovative, he has a unique balance of what’s trendy and what ‘works.' His experience in being creative on site gives him the ability to be quick on his feet and ready for anything! A consummate pro - he is truly an asset in every way."
- Amanda Simpson Rojas, Creative
Director/Assoc. Producer, Metropolis
Productions
“Michael is one of my all-time favorite people to work with. His creativity, energy, vision, and collaborative spirit set him apart from the rest. The king of ”yes and,” no idea is too big or far fetched, Michael always finds a way to make it happen. No matter what your needs are creatively, Michael brings a wealth of knowledge to the table as a producer, director, choreographer, performer, and business owner, all while being energizing and fun to work with. THAT’S the McCraryMagic!”
- Jake Primmerman, PrimmeCreative
“Michael brings authentic joy and unbridled creativity to products, people, and ideas. He harnesses the enthusiasm of his large, supportive, and talented network to facilitate project excellence that comes in on time and frequently under budget. I have worked closely with him in auditions, on shoots, and with non-professional young dancers. He is a star in every arena.”
- Sarah Shoemaker, President, International Ballet
“Michael’s tenacity is only one of the many things that make him a marvel. He somehow manages to craft a directorial approach that encourages fun, freshness, and ferocity all in one - and the results, I believe, speak for themselves.”
- Plasma, RuPaul’s Drag Race Season 16
"Michael is a joy to be in the room with. He ’s collaborative, and knows how to get the job done while making sure all feel valued and respected. He’s an asset to any team.”
- Antoinette DiPietropolo, International Director/Choreographer
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